TRADING & LIFESTYLE
TRADING & LIFESTYLE
THE MAGAZINE
THE GOLF ISSUE | FALL 2025
Golf isn’t just a sport—it’s a multi-billion-dollar ecosystem gaining momentum. Two standout players, Acushnet Holdings (GOLF) and Topgolf Callaway Brands (MODG), show how the game spans everything from elite performance gear to social, tech-driven entertainment. GOLF anchors the space with its iconic equipment, while MODG pushes the sport into a new era through experiential venues and innovation. Together, they reveal a dynamic fairway of opportunity for investors ready to step into one of the most quietly powerful markets in sports.
THE GOLF ISSUE | FALL 2025
LUXURY
RALPH LAUREN
RL
$361
Current Price
$21.892B
Market Cap
Ralph Lauren doesn’t just sell clothes—it sells an aspirational American dream. From the preppy Ivy League world of Polo Ralph Lauren and its iconic 1972 mesh polo shirt, to the refined luxury of Purple Label suits, the rugged Western heritage of Double RL denim and shearling, and the sunlit Riviera glamour of seasonal collections, every piece evokes a distinct lifestyle. Whether it’s Nantucket summers, Colorado ranches, or Hamptons elegance, the brand wraps timeless craftsmanship around romance, turning wardrobe staples into passports to an elevated way of life.
SPORT
LULULEMON
LULU
$169
Current Price
$20.12B
Market Cap
60 Liter
Lululemon Athletica doesn’t just craft apparel—it cultivures a wellness revolution. Born in 1998 from Vancouver's yoga studios, the brand pioneered athleisure with buttery-soft Align leggings and Scuba hoodies that blur lines between sweat and street, now spanning technical tights, Align tanks, Pace Breaker shorts, ABC pants, Swiftly Tech shirts, Wunder Under crops, and innovative footwear like Beyondfeel shoes. Accessories like yoga mats, water bottles, and mirrored fitness bags complete the kit, all engineered for sweat-wicking, four-way stretch performance. Lululemon sells a mindful ethos: "elevating human potential" through movement, community events, and digital classes that foster sweat, growth, and connection—empowering women, men, and global ambassadors to embrace balanced, active lives from dawn flows to urban runs, turning every wearer into a beacon of possibility.
TECH
PALANTIR
PLTR
$162
Current Price
$386.974B
Market Cap
Palantir Technologies doesn’t just build software—it forges tools for decoding the world's chaos through data. From its origins in counterterrorism, the company delivers powerhouse platforms like Gotham for real-time intelligence in defense and law enforcement, Foundry for enterprise data orchestration that turns siloed information into actionable insights, Apollo for seamless deployment across clouds, and AIP for embedding AI agents that augment human decision-making in high-stakes environments. These systems empower operators—from battlefield commanders to corporate strategists—to connect dots, predict outcomes, and act decisively, all while upholding privacy principles. Palantir's mission pulses with a defiant ethos: harnessing technology to preserve civil liberties, outsmart adversaries, and elevate human ingenuity in an AI-driven era, transforming users into seers of tomorrow's battles and boardrooms alike.
POWERING MARS
An Engineering Riddle
Powering Mars has always sounded like sci-fi, but Elon Musk treats it like an engineering riddle he’s already halfway through solving. His vision centers on building a self-sustaining energy grid using massive solar arrays spread across the Martian surface, taking advantage of the planet’s abundant sunlight despite its distance from the Sun. The idea is to generate power during the long Martian days, store it in high-capacity batteries, and use that energy for everything from life-support systems and water extraction to fueling Starship factories on-site. Musk also hints at using locally sourced materials to eventually build these solar farms on Mars itself, reducing dependency on shipments from Earth. The goal is simple but monumental: create a renewable, closed-loop energy ecosystem so a future Martian city can power itself, grow itself, and—just maybe—thrive far from home.
COMPANY
The Magazine in Numbers
247
COMPANIES REVIEWED
5
EXCHANGES
326
TRADE IDEAS
10,321
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